News, Press Comment, Articles & Upcoming Events
"The study gave us precisely the information we were looking for. I think it is formative and essential data, with many great insights, that can help our clients better understand the value of communications, and take that understanding to their leadership. I believe that among their “aha” conclusions is that a greater investment in brand and corporate communications can have an increased benefit to the overall business."
Craig Rothenberg, Founder & CEO, Rothenberg Communication LLC
"Reputation has traditionally been hard to describe and until recently, hard to enumerate. This has been extremely helpful from my point of view to start having the debate about what reputation is and the value of approaching it properly."
Chris Fox, Communications Director, GKN
"Management is beginning to take notice of reputation. And the truth is that at Diageo, they take a whole lot of notice. A bit like people will tell you that they never watch share price movement day-to-day or hour-to-hour, you will find that they look at this much more closely than they admit. It's an interesting lens through which to view some decisions you take – 'what will the reputational impact of this will be?' We have started to do that around the Executive table. I know that now, apart from the question of what it will do to our numbers, one of the key questions is what will it do to our reputation? That is because emotionally, instinctively, if not yet intellectually, management has got the link between decisions and reputation, and implicitly, reputation and potential success of the business. I think that is really important to bear in mind. It's the first time in my career that reputation has been discussed in a serious and sustained way, as opposed to spin or gossip."
Ian Wright, Director General, Food and Drink Federation. Formerly, Corporate Relations Director, Diageo
“Reputation Dividend conducted research at the start of the integration planning for the merger of Shire and Baxalta which provided fresh insights into the respective reputation attributes and values of the two companies as well as tangible opportunities for building an enhanced combined reputation upon the close of the transaction. Importantly, the research resonated with leaders of both companies, thereby providing a credible framework for collaboration”
Michele Galen, SVP & Global Head, Shire Communications and Public Affairs
May 2020
Insurers wrestle with reputation challenge of Covid-19
October 2019
Credit Suisse spy scandal carries a big price tag
Machtkämpfe bewegen den Schweizer Aktienmarkt (Power struggles move the Swiss stock market)
July 2019
December 2018
“The risks and opportunities of doing business with China”
March 2018
“The contribution of reputation to market cap reaches over £1 trillion”
“Link between corporate reputation and market value strengthens”
February 2018
“Corporate reputation of UK's top companies worth more than £1 trillion”
January 2018
NOVEMBER 2017
"The 25 most potent corporate reputations in Brazil contribute US$180 billion of shareholder value"
NOVEMBER 2017
October 2017
“Corporate value: testing times for strategic comms ahead”
May 2017
March 2017
December 2016
“Measuring and Managing Brand Reputation: How CSR and Other Factors Influence Reputational Value”
November 2016
“Corporate Reputations Account For $4 Trillion Of Shareholder Value”
September 2016
“Apple Has Top US Corporate Reputation”
February 2016
January 2016
“Why brand valuation is in a spin”
September 2015
“IR’s Oilmen: Life after mayhem”
August 2015
‘At Last, a Business Case for CSR That Even Milton Friedman Could Love: The Sustainability Effect!’
‘Sustainable and Responsible Investment’
Febuary 2015
"Reputation can be crucial when it comes to company value"
UK: UK Corporate reputations up, now valued at £1,062bn - February 2018
US: Trump presidency adding $1 Trillion of additional risk to markets – September 2017
US: US Corporate Reputations Bolstering Shareholder Value in Volatile Markets – November 2016
UK: Corporate Reputations Stand Fast in Face of Uncertainty – January 2016
UK: The value of reputation and the cost of not looking after it – Feb 2015
December 2014
‘Applying Reputation Data to Enhance Investment Performance’
‘Crisis Simulation, Putting Readiness to the Test’
'Why are boards so poorly served when it comes to reputation?'
January 2014
"Reputation Value Of LSE Companies Closes In On £1 Trillion"
"Getting real on reputation protection"
September 2013
'Using Reputation to Grow Corporate Value'
April 2013
"Reputation equals 22% of S&P 500 market cap"
"...studies like this should focus the minds of all those in positions of corporate power"