Reputation Dividend news

CLIENT FEEDBACK...

"The study gave us precisely the information we were looking for. I think it is formative and essential data, with many great insights, that can help our clients better understand the value of communications, and take that understanding to their leadership. I believe that among their “aha” conclusions is that a greater investment in brand and corporate communications can have an increased benefit to the overall business."
Craig Rothenberg, Founder & CEO, Rothenberg Communication LLC

"Reputation has traditionally been hard to describe and until recently, hard to enumerate. This has been extremely helpful from my point of view to start having the debate about what reputation is and the value of approaching it properly."
Chris Fox, Communications Director, GKN

"Management is beginning to take notice of reputation. And the truth is that at Diageo, they take a whole lot of notice. A bit like people will tell you that they never watch share price movement day-to-day or hour-to-hour, you will find that they look at this much more closely than they admit. It's an interesting lens through which to view some decisions you take – 'what will the reputational impact of this will be?' We have started to do that around the Executive table. I know that now, apart from the question of what it will do to our numbers, one of the key questions is what will it do to our reputation? That is because emotionally, instinctively, if not yet intellectually, management has got the link between decisions and reputation, and implicitly, reputation and potential success of the business. I think that is really important to bear in mind. It's the first time in my career that reputation has been discussed in a serious and sustained way, as opposed to spin or gossip."
Ian Wright, Director General, Food and Drink Federation. Formerly, Corporate Relations Director, Diageo

“Reputation Dividend conducted research at the start of the integration planning for the merger of Shire and Baxalta which provided fresh insights into the respective reputation attributes and values of the two companies as well as tangible opportunities for building an enhanced combined reputation upon the close of the transaction. Importantly, the research resonated with leaders of both companies, thereby providing a credible framework for collaboration”
Michele Galen, SVP & Global Head, Shire Communications and Public Affairs