Sandra has advised senior leaders and boards on increasing the evidence-based counsel and professionalism of communications and reputation management for over 25 years.
Her early career comprised communications roles in companies including Edelman, Information et Entreprise and PA Management Consulting. From there she set up Echo Research which she built into full-service research firm with offices in the London, Paris, New York and Singapore. Following Echo’s acquisition by Ebiquity Plc in 2011 she founded Mindful Reputation and joined Reputation Dividend.
Sandra is cited as 'among the 100 most influential people in PR’ by PR Week. She has served on the Council of the International Business Leaders’ Forum, on the Board of the Institute of Public Relations and the Department of Trade and Industry’s Business Links, and on the Appeal Board of I CAN, the charity for the children with special needs. She is a Companion of the Chartered Institute of Management and a member of the McKinsey Women as Leaders’ Forum. She currently sits on the Board of the Arthur W Page Society and University of Oxford’s Public Affairs Advisory Group as well as being a Visiting Professor at the NYU, New York.