Few CEOs would disagree with the idea that their company’s reputation is one of its most precious assets.

But, understanding how much value it actually contributes, and then, how to maximize it, has always been viewed as an impossible goal.

No longer. Reputation Dividend analytics are uniquely designed to help business leaders:

  • See exactly how much shareholder value is being created by their company’s corporate reputation.
  • Identify the messaging priorities for securing that value, and growing it further.

…and so, help companies realise the strategic potential of the very tangible assets that are their corporate reputations.

Pressure rising on corporate reputations as investors look to harder evidence of value potential in face of rising uncertainty

UK 2020 Reputation Dividend Report finds FTSE 350 reputations accounting for £941 billion of shareholder value, 35% of gross market capitalisation

Shell, BP, Unilever, Diageo and BHP commanding UK’s most economically influential corporate reputations at the start of 2020