Few CEOs would disagree with the idea that their company’s reputation is one of its most precious assets.

But, understanding how much value it actually contributes, and then, how to maximize it, has always been viewed as an impossible goal.

No longer. Reputation Dividend analytics are uniquely designed to help business leaders:

  • See exactly how much shareholder value is being created by their company’s corporate reputation.
  • Identify the messaging priorities for securing that value, and growing it further.

…and so, help companies realise the strategic potential of the very tangible assets that are their corporate reputations.

Unilever, Shell, Apple, and Disney lead the way with the most effective corporate reputations

...delivering $3,977bn of shareholder value across the S&P 500, and £795bn in the FTSE 350

Economic impact of corporate reputations on the rise in 2016